When Your Ads Catch Clicks—but Your Site Drops Them
A small shop owner in Maidstone once shared, “I ran Facebook ads but visitors landed on my homepage and got lost.” That’s a pain I hear often across Kent—from Aylesford to Canterbury. The ad did its part, but the website didn't help close the deal.
That's why a focused landing page matters. It's not just a page; it's a high-ROI tool that meets people right where your campaign led them and nudges them toward action.
Why Dedicated Landing Pages Work Better Than Homepages
Landing pages are built for one purpose—convert. They're stripped of distractions, designed to keep attention locked on the offer, and lead users directly to a clear next step (wsiworld.com). Better still, they drive performance:
The average landing page conversion rate is around 6.6% (Q4 2024) (unbounce.com).
Top performers hit close to 10% or more (commachameleon.co.uk).
How Local Kent Businesses See the Difference
I've seen it firsthand. A Tonbridge café switched to a targeted landing page for its brunch promo—clean visuals, a clear booking button, mobile-friendly layout. Within days, reservations jumped noticeably higher than before.
What You’ll Get from Landing Page Design
Single-purpose landing pages — focused on your offer or campaign, not site navigation.
Clear and compelling CTAs — buttons and copy that guide users to your goal.
Mobile-first layouts — Kent visitors commonly use phones to find you.
Local SEO integration — content that helps your local campaign show up.
Fast load times — no one waits around when they’re interested.
How We Work—Simple, Clear, Results-Led
We chat—what campaign are you running, and who do you want to reach in Maidstone, Ashford, or Canterbury?
I sketch a layout—clear offer, clean visuals, fast load, and compelling CTA.
We build, launch, and track—then tweak based on what’s working visually and performance-wise.
Why This Matters for You
A landing page is the “last stop” in your funnel. It’s where your visitor decides—before you pay another penny for ads. A clean, focused design improves conversions—and gives ads the support they need to do their job.
Ready to Turn Clicks into Customers?
If your ad gets clicks but your site isn’t capturing them, let’s fix that.
Book a free landing page audit today. We'll review what's working, what's dragging, and how a high-ROI page can drive more conversions and engagement for businesses across Kent.